Ether Outpaces Bitcoin: Lubin Hails Corporate Treasuries as Ethereum’s Next Big Bet

Ethereum’s corporate treasury strategy is rapidly eclipsing Bitcoin’s, with major companies now deploying similar playbooks for Ether as once used for Bitcoin. Joseph Lubin, Ethereum co-founder and chairman of SharpLink Gaming, underscores Ether’s unique role: “Ether is productive and yielding,” he said, highlighting the strategic edge of staking and DeFi yields that Ether brings compared to Bitcoin’s passive holding.

Corporate adoption is surging. Lubin revealed, “We’re accumulating capital every day, turning it into Ether, and staking it instantly.” This aggressive, yield-focused accumulation model is designed to secure and potentially multiply corporate Ether reserves faster than rival projects or traditional Bitcoin holdings.

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Lubin mentions, “It’s not just SharpLink Gaming; BitMind, Immersion, and BitDigital have joined the Ether accumulation trend.” Companies are eschewing lump-sum buys for steady, daily acquisition—often through mechanisms such as ATM facilities and DeFi platforms that generate ongoing yield.

Leverage, he says, is approached with caution: “We’re not levered at all right now. Even if we add convertible offerings, it’ll be controlled. The focus is risk prudence, anticipating dramatic growth in Ether and decentralized networks over time.”

Unlike the static, scarcity-based narrative of Bitcoin, Ethereum’s “future is now,” according to Lubin. “Financial institutions are waking up to how decentralized trust, programmable on Ethereum, can reshape deals, relationships, and even compliance.” He paraphrased Tom Lee: “The next Bitcoin is Ether and Ethereum”—a nod to the network’s growing acceptance.

Ethereum’s adoption metrics reflect this momentum. Over the last three months, the network added 4 million new holders, now totaling nearly 127 million—well ahead of Bitcoin’s 54 million. As a platform for smart contracts, DeFi, and NFTs, Ethereum is outpacing Bitcoin’s adoption, whose user growth has stagnated recently.

SEC oversight remains tight, with digital assets a top regulatory focus through 2025. The SEC continues to scrutinize spot Bitcoin and Ether products, and while some in the crypto sector point to so-called “regulation by enforcement,” Bitcoin and Ether remain the only assets with partial regulatory clarity.

Lubin sees opportunity as legal clarity grows: “Ethereum is now legal to use and build on in the U.S., which wasn’t so under the previous SEC.” He points out record infrastructure, profitability, and robust protocols across Ethereum’s ecosystem, asserting that “profitability is about to be rampant” for those embracing the treasury model.