X Product Head: Crypto Twitter Dying By Suicide

Crypto Twitter faces an existential crisis as X's leadership exposes the self-inflicted wounds killing community engagement across the platform.

Nikita Bier, Head of Product at X, delivered a brutal diagnosis of Crypto Twitter's decline. According to Bier on X, "CT is dying from suicide, not from the algorithm." The executive pointed to a critical flaw in how crypto content creators approach platform engagement.

CT ends up wasting all their reach on replying "GM" hundreds of times and when they finally post real content like a project announcement, it only gets shown to 3 people.

The statement sparked immediate debate within the crypto community about content strategy and algorithmic visibility. Bier's comments suggest that repetitive, low-value interactions actively harm content distribution rather than boost it.

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The Engagement Farm Epidemic

On-chain investigator ZachXBT corroborated the assessment with concrete evidence. According to ZachXBT on X, coordinated engagement farm communities operate with "thousands of accounts inorganically spam slop replies under posts 24/7."

If you want to go down a rabbithole on CT check the engagement farm communities where thousands of accounts inorganically spam slop replies under posts 24/7.

The revelation exposes an underground economy of fake engagement designed to game X's algorithm. These operations flood crypto threads with meaningless comments, drowning genuine discourse in automated noise.

Wades.eth echoed the frustration shared by many long-time crypto community members. According to Wades.eth on X, "Low value mfers killed this space. I can't read a single post without it being 99% garbage."

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Platform Dynamics Shift

The critique highlights fundamental changes in how social platforms distribute content. X's algorithm prioritizes meaningful engagement over raw interaction counts, punishing accounts that rely on superficial tactics.

Crypto Twitter's traditional "GM" culture—once a hallmark of community solidarity—now appears counterproductive under current platform mechanics. The algorithm interprets repetitive, low-effort replies as spam signals rather than authentic engagement.

KaitoAI's role in surfacing this pattern drew particular attention from community members. The AI-powered analytics platform has become instrumental in identifying organic versus manufactured engagement patterns across crypto social media.

The diagnosis suggests Crypto Twitter creators must fundamentally restructure their content strategies. Quality contributions that spark genuine discussion may prove more valuable than high-volume, low-effort interactions.

Bier's comments represent rare public acknowledgment from platform leadership about algorithmic mechanics. The transparency offers crypto creators actionable intelligence about what drives content visibility in 2025.

The path forward requires abandoning engagement farming tactics that dominated previous platform iterations. Authentic conversation, substantive analysis, and original insights may reclaim prominence as the algorithm evolves to reward quality.

Key Takeaways:

1. X's product head says Crypto Twitter wastes reach on "GM" replies instead of creating valuable content posts
2. Engagement farm communities deploy thousands of accounts to spam crypto posts with inorganic slop replies daily
3. Low-value interactions actively harm algorithmic visibility instead of boosting content distribution across platform