Traditional companies Kitabo, Nature’s Miracle, and Upexi invest millions in Bitcoin, XRP, and Solana to diversify corporate treasuries, accelerating the crypto treasury trend amid market risks.
In a compelling shift, established companies across textiles, agriculture, and consumer manufacturing are aggressively adopting cryptocurrency for their corporate treasuries.
This week, Japan’s Kitabo, agricultural tech firm Nature’s Miracle, and Nasdaq-listed Upexi disclosed significant purchases in Bitcoin (BTC), XRP, and Solana (SOL), marking a rising trend among traditional enterprises to embrace digital assets as strategic reserve holdings.
Kitabo, a textile and recycling veteran listed on the Tokyo Stock Exchange, announced a ¥800 million (~$5.6 million) Bitcoin acquisition to diversify reserves and build a foundation for cross-border blockchain services.
This move aligns with Kitabo’s broader strategy to integrate digital assets amid evolving global regulations and blockchain maturation, positioning Bitcoin as a “store of value” for future business initiatives beyond Japan’s domestic market.
Adding momentum, Nature’s Miracle revealed a $20 million corporate treasury allocation into XRP. This altcoin treasury program marks a rare corporate commitment to XRP, an asset known for fast payments and institutional partnerships in finance.
Meanwhile, Upexi confirmed the purchase of 83,000 SOL tokens valued at $16.7 million to expand its digital asset portfolio. Nasdaq-listed Upexi, specializing in supply chain solutions, has previously raised $100 million aiming to cement Solana’s native token as a treasury cornerstone.
The surge of these corporate crypto treasury moves signals an evolving mindset where companies view digital assets not just as speculative tools but as integral financial strategies.
Corporate Crypto Treasuries: New Power Players
This week’s announcements underscore a significant trend: established companies treating cryptocurrencies as treasury assets alongside traditional reserves.
Bitcoin still dominates as a primary treasury asset, as reflected by Kitabo’s sizeable purchase. However, Nature’s Miracle and Upexi’s bets signal growing confidence in altcoins—XRP and SOL—despite their historically higher volatility.
Upexi’s treasury build demonstrates institutional validation for Solana, a blockchain platform known for speed and efficiency. This aligns with commentary by crypto community member Viktor on X, who noted the risks of altcoins but highlighted Solana’s potential compared to fleeting memecoins, “Altcoins have no floor and thus are cooked once ‘the music stops,’ whereas BTC treasury companies have a floor, and it tends to go up with time”.
Such strategic crypto treasury plays are reminiscent of early adopters like MicroStrategy, which pioneered Bitcoin accumulation and sparked a broader corporate treasury movement.
Though companies note increased market and regulatory risks, these investments represent an evolving paradigm in corporate asset management.
Critics warn of digital assets’ vulnerability to market downturns and legal risks, especially for altcoin-heavy portfolios potentially exposed to rapid price swings or investor lawsuits.
Transformation in Traditional Business Models
Kitabo’s approach exemplifies digital asset integration beyond simple reserves. The company plans to apply blockchain-based products and lending operations using Bitcoin holdings, suggesting crypto is becoming a foundational asset, supporting diversified business models, including international collaborations and cross-border service offerings.
Nature’s Miracle and Upexi, operating in agriculture technology and consumer manufacturing respectively, reflect how diverse industries are leveraging crypto to innovate financial strategies, not limited to fintech but expanding treasury purposes and yield-generating activities.
With bitcoin and altcoins establishing legitimacy through greater adoption, companies now consider these digital assets as resilient value stores and potential growth drivers amid traditional market uncertainties.
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Top Companies Embrace Crypto for Corporate Treasuries
Kitabo, Nature’s Miracle, and Upexi adopt Bitcoin, XRP, and SOL, signaling corporate treasuries are increasingly turning to digital assets.