Japan’s Metaplanet is not stopping at holding Bitcoin on its balance sheet. The Tokyo-listed firm announced a shareholder-exclusive payment card that converts daily spending into Bitcoin, set to go live this summer.
The MetaPlanet Card returns 1.6% of every purchase in BTC directly to cardholders. Eligibility is restricted to Metaplanet shareholders only, tying the product to equity ownership from the start.
Shareholders Stack BTC With Every Swipe
According to Metaplanet on X:
“Shareholder-exclusive! 1.6% of card spending amount returned in BTC. MetaPlanet Card, launching this summer. Turn your daily payments into Bitcoin and Japan’s future.”
BSC News on X also reported the news, describing the product as a crypto-linked card open exclusively to shareholders, with the full 1.6% rate applied to total spending. No category restrictions were mentioned in the initial announcement.
The card is not framed as a standalone product. It sits inside a wider shareholder reward structure the company has been expanding over the past year. Metaplanet previously distributed ¥30 million worth of Bitcoin directly to eligible shareholders in a campaign run through SBI VC Trade.
More Than a Perk
Metaplanet currently holds over 35,000 BTC on its balance sheet. That treasury position gives the card product weight. Spending rewards in Bitcoin are not speculative here, they are backed by a company already running one of the largest corporate Bitcoin holdings in Asia.
The firm’s shareholder count grew from 10,854 in December 2023 to 63,654 as of March 2025. A pool that size on day one gives the card a ready user base before a single piece of plastic is issued.
For a cardholder spending $2,000 monthly, 1.6% back translates to roughly $32 in BTC each month. Not a large number on its own. But combined with Bitcoin price appreciation, the compounding effect over time is the actual pitch.
Metaplanet’s Bitcoin Play Goes Retail
The MetaPlanet Card fits inside a long-term mission the company has stated clearly. Metaplanet aims to hold 210,000 BTC by 2027, targeting 1% of the total Bitcoin supply. That ambition requires multiple fronts of accumulation. The card opens a retail-facing channel, routing consumer spending into the same direction as its treasury strategy.
The company’s Bitcoin Income Generation business posted ¥2.438 billion in revenue in Q3 2025, a 115.7% increase from Q2. A cardholder-driven BTC rewards product adds another operating layer to that model. The card also fits Metaplanet’s broader education push. The company owns Bitcoin.jp, a Bitcoin education platform in Japan, and holds the exclusive license for Bitcoin Magazine in the country.
No specific card network partner, launch date beyond “this summer,” or application process has been disclosed yet. Further details are expected closer to the official rollout.
Key Takeaways:
- Metaplanet Card launches this summer, exclusively for company shareholders.
- Cardholders earn 1.6% of every purchase returned directly in Bitcoin.
- Metaplanet holds over 35,000 BTC as part of its long-term treasury strategy.
